Good Font

Before choosing a font to use for your business, it is important to consider the different types of elements that make a good quality, professional font. A good font can help enhance your brand and improve your designs.

Consistency

Consistency within a font’s letterforms convey professionalism because it creates unity. Elements within a font such as serifs, descenders, x-height, spacing, and so forth should be consistent throughout the font. This allows the characters to flow nicely together in harmony and gives our designs a clean aesthetic appearance.

Readability

A good quality font needs to be readable. Consistency in the letterforms will improve a font’s readability within a range of different font sizes and increase readers’ engagement.

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Versatility

Poor quality fonts are not as versatile as good quality fonts because they were not properly designed. Choosing a good font will allow you to work better with your designs.

Written by Celine Ooi, Digital Design Blogger.