Key Elements of Effective Web Design
Key Elements of Effective Web Design
Including the right web design elements is no mean feat, especially when you are looking to incorporate your branding, business objectives and marketing goals. What’s more, the success of your website depends on how these web design elements are optimised for user experience.
When designed with user experience (UX) in mind, your website can drive conversions and grow sales. In this post, we take a look at some of the key elements of an effective website.
User Friendly Web Design
An effective website puts its visitors at the forefront.
Easy navigation allows visitors to find what they’re looking for easily, leading to improved engagement and interaction, which, in turn, affect the success of your website.
Your search engine rankings also depend on how user friendly your website is. If visitors leave your website no sooner than they arrive, Google will see this as an indication that visitors don’t like some aspects of your website. This will drive down your search engine rankings.
Include these elements in your web design to improve the user-friendliness of your website:
- Easy navigation
- Search bar
- Aesthetically appealing web design
- Simple and short forms
- Consistent layout
- Simple functions
- Attractive and clutter-free visuals
- Simplified functions
Mobile Responsive Web Design
In today’s web-connected world, more business takes place on mobile devices rather than on desktops and laptops. A mobile-responsive website will ensure your visitors stay engaged for longer, which in-turn will help boost conversions.
A mobile-friendly is no longer an option. If your website is not mobile responsive, visitors may leave your website. In fact, a survey finds that 57% of users will never recommend a business that does not have a mobile-friendly website.
Responsive design isn’t limited to mobile phones and desktops. Your website must be optimised for any device that’s connected to the internet including tablets.
Optimised for Search Engines
From social media marketing and influencer marketing to email marketing and PPC, there are several ways to drive visitors to your website. However, organic search traffic has utmost value.
That’s why it’s important to ensure your new website is optimised for the search engines.
With so many aspects to cover including keyword research, competitor research, content, blogging, server performance, image optimisation, technical SEO, link building and more, SEO is a complex process.
That’s why you must work with an experienced web design agency like Magenta Web Design to build you an SEO-friendly website that delivers the results you seek. Whether you want to generate leads, sell online or build your brand presence, your website won’t serve the purpose until your target audience can find it.
Engaging Content
A website is empty without copy.
If you thought random text will make do, think again!
You need engaging, compelling content that delivers value, drives engagement and persuades visitors to take the desired action.
After all, people are searching for information and that’s what they seek to find on your website. If the content does not appeal to them, 38% of your visitors will leave.
By creating engaging content that provides the information your visitors are looking for, you can build trust and credibility whilst establishing your expertise in the industry.
- Use videos to keep your visitors engaged and hooked to your website for longer.
- Create industry-specific or product-specific landing pages.
Contact Us Page
The end goal of your website is to have your visitors contact you.
Make it easy for visitors to reach you by providing them with an array of options to reach you – phone number, email address, contact form and mailing address. Be sure to link to your contact page from your menu so visitors can access the contact page easily.
Keep it Consistent
Consistency is an important aspect of website design.
One great way to build trust with your website visitors is to maintain consistent design elements across your website. Here are some examples:
- A consistent menu bar at the top on each page of your website
- Using the same fonts and colour scheme across your site
- A consistent visual style
Effective web design is all about maintaining a providing a conssitent experience across your website. Each page may have slightly different layout to bring in some visual flavour, but they must all work well together.
You don’t want to confuse your visitors with every page they click. Similarly, a lack of consistency between landing pages, ads and your website can work against your interests, turning off visitors.
Conclusion
An effective website is one that’s focussed on providing its users with the best experience. The elements discussed above will give you the right start towards that goal. If you are looking to build a website that will impress visitors, grab their attention and retain their interest long enough to convert them into paying customers, get in touch with Magenta Design today.
