9 Reasons Why Your Business Website Is Not Converting Users
Every user is a potential customer. If a website owner is not actively looking at ways to increase their conversion rate, their website could be falling behind its competitors and wasting away its true potential as a conversion tool.
A smart website converts. Bad design doesn’t. It’s that simple but, at the same time, there are a lot more details out there on how conversion rates work and how a website can influence this number. Let’s dig into it and explore the reason for low conversion rates, how to achieve the best conversion rate for your website, and more.
If you aren’t sure why your website is not converting its users, here are 9 reasons why.
Your Website Is New
A new website likely will not have a high conversion rate. This is because the website is not yet ranking high on Google yet.
In order for your site to rank significantly at all on search engines, it takes time to establish that your site encompasses excellent-quality content, is accurately targeting keywords, and has valuable backlinks. SEO conversion-friendly strategies can take 6-8 months, if not longer, to fully work. In the meantime, users you’re attracting from search engines may be unreliable.
Poor Website Design
Bad websites exist. It’s a bad website when the navigation or pathway to conversion is unclear or confusing to the user. If it frustrates a visitor, they will abandon the site and/or be paralyzed by what is expected of them, diverting them away from the preferred action.
Subsequently, a website may not be preparing for objections from users, such as ensuring they understand the benefits or advantages of a product or service, including enough written and visual detail, including pricing, and showcasing unique selling points.
If you are not following best practices in web design, use an essential web design checklist or connect with a web design expert who can help.
Technical Issues On The Website
Technical issues are a sure way to erode trust in a website and cause a user to leave.
Slow-loading pages. Pages that aren’t rendering correctly. Difficult navigation. Links that lead nowhere. There are all sorts of ways that a website can fail. Enough technical issues and this can discourage a conversion.
Your Content Is Not User-Centric
Just like a business would selling any product, ensure you’re presenting what the value is to your customer.
See your content from the perspective of a user. Ensure your content is developed tied to what consumers need and what your business does best. Address the pains your target audience has. Learn about your customers and present your website’s unique selling proposition.
Poor User Experience
There is no reason to over-complicate a website. Embrace minimalism. Eliminate elements and details that are not serving a purpose.
The navigation across your website should also be intuitive and feel natural. See your website through the eyes of a user. The UX/UI design, if it’s not been adequately put together, can fail a website from the word ‘go!’
Lastly, 4 out of every 5 users online are browsing the Internet on a mobile device. Your website should be mobile responsive, adapting to the screen size and ensuring there is no zoom-in/zoom-out or rendering errors in how visual elements are appearing. When there is, it can appear confusing and conversions become nearly impossible to achieve.
Your Website Has No Defined CTA
Define what a conversion is to you. Make it obvious on the website with carefully placed call-to-actions, or CTAs.
CTAs are page elements that encourage a user to click to get to the next step in their journey. It could be a contact form, an email sign-up, buying a product, or opting in on something. CTAs should be in abundance, formatted to every page, and stated very clearly.
You Are Not Tracking Your Analytics
You may know your conversion rate is low but if you don’t know why, chances are the answer’s in your analytics.
Look to what you can measure. Track the customer journey. Look at key metrics to see what pages are causing users to bounce and try to identify what is causing potential customers to click off. You may need to restructure some pages, re-organized pages according to how your CTA presents, and improve content quality.
Poor SEO Strategy
It’s not enough that your website is set up for success. The right users have to find it. Search engine optimization, or SEO, is the guiding light that brings a certain type of users to any website. Your SEO strategies have to be angled correctly to match the site to the user.
The right keywords have to be put in play to match what your audience is searching for. High-quality content that uses your most valuable keywords. Linking strategies that direct Google on how to crawl and index pages.
These are a few elements of the hundreds that can comprise an ROI-driven, conversion-friendly SEO campaign.
Complex Conversion Funnel
Too much navigation to a conversion is bad practice. Always simplify and eliminate unnecessary pages, details, and clicks. Ensure there’s clear focus on every page. You may want to request a website audit from an experienced web designer or UX/UI designer for more information.
Make sure it’s clear and easy for a user to convert. After they hit your website, it should not necessarily take more than a click or two to convert.
Let Us Help Your Website Convert
Magenta Design Can Help Convert More Users And Help Your Website Make Money
Make your website convert more visitors into customers. With everything from your analytics to revised design work, it’s not uncommon to see major improvements.
Maximize your traffic. Increase clicks. Improve bounce rates. Do all this and more with the experts at Magenta Design.
When you hire an experienced web designer from Magenta, we will ensure your users do more than drop in and out. Allow us to rework your site to optimize for conversions. Capture attention. Convert from a click.
No longer do you have to wonder why your website is not converting users. Through dozens of simple changes, Magenta Design will have your conversion rate soaring highly
