How to redesign?

A website redesign is not just about getting a new look. It is about having a powerful marketing tool that delivers value to your visitors, generates quality leads for your business and helps improve your brand identity.

So before you hire a Toronto web design agency, here are some things you could do to kick-start your redesign project.

Identify your goals

Take a step back and look at the bigger picture. What’s your purpose here? A solid plan will help ensure a smooth process. Chart out a redesign blueprint for your site.

At every step of your web design process, you and your Toronto web design agency will make decisions that align with your primary goals:

• Do you want to increase sales?
• Will your website be a source of information?
• Do you want to improve the readership of your blog?
• Should the funnel generate as many leads as possible?

The layout, calls to action, and positioning of content will all depend on your goal. So take the time to identify what you want to achieve from your website.

Take a look at this worksheet from HubSpot to identify your goals.

Assess your current website

Take a look at the content on your current site. Would you need a complete redesign? Perhaps you want to refresh your most popular pages? Identify any outdated content that will need updating.

Now calculate how much time, effort and money will you need to commit to this project!

How much you pay will entirely depend on the scope of your project. Your Toronto web design agency can provide a quote based on what you need. So be sure to have a good hold over the scope of your project.

Assess the competition

While it’s important to understand where you stand, it’s equally important to know where your competitors are and where they’re headed. A competitor analysis will help identify what you need to do in order to beat them at their own game.

Without a clue about what your competition is up to, you may not be able to achieve the best results from your website redesign project.

Simply look up Google and look at some of the competitor websites that appear for your target keywords. Now compare them with your website:

• What features do they have that your site does not?
• Can you identify what attracts visitors to their websites?
• Read reviews to understand what their customers like and dislike about them.

Know your audience

It’s time to assess whether you know your target audience at all. Create a buyer persona. It’s important to know what exactly your target customer will respond to with respect to:

• Images
• Colours
• Content
• Styles
• Their geographic location
• Time of the day you publish new content
• Their preferred payment options
• Price band they can afford

Hire the right Toronto web design agency

Choosing the right agency can make a huge difference to your website redesign project. Don’t simply choose an agency based on the cheapest quote. There are many other factors to consider including:

• Do they have any experience building websites in your niche?
• Do they offer a satisfaction guarantee?
• Do they offer unlimited revisions?
• Do they offer a working session to speed up edit requests?
• Are they locally based?
• Do they offer a holistic approach to web design? Do they offer the full suite of services including SEO, copywriting, photography/imagery, etc?

Wrap-up

Each of these steps is important to ensure your redesign project gets the right start. Take the time at every step to ensure you have everything in order. A good plan is an essential ingredient of any project and it’s no different with website redesign.