How to choose a logo designer for your business

Creating a logo for your business is an important decision. It’s an all-important design element that needs much consideration to ensure you have the right identity in place. If you have never hired a graphic designer before, this guide is for you. In this post, our logo design experts in Toronto talk about the top 4 mistakes to avoid when choosing a logo designer.

Hiring a friend

You may have a friend, niece or a cousin with some elementary skills in graphic design. However, that’s not the same as being a professional graphic designer.

Hiring your friend to design your logo might seem like a comfortable yet economical option. But it will prove a costly decision in the long run.

The hunt for the perfect logo may not only strain your relationship with the family member or friend, but you will also be paying huge costs in terms of the lost opportunity, rebranding costs and brand failure.

So don’t hire a friend. Hire a professional logo design company in Toronto.

Not knowing your requirement

Your designer’s job is to bring your brand image to life in a manner that your audience can connect to. However, you must do your part to ensure they understand your goals and requirements.

Identify the culture and value you want to transmit through your logo design.

If possible, identify the kind of colour scheme you’d prefer to make sure your designer can bring out the style you’re after.

Not setting a budget

Your logo is essentially the face of your business.

So what’s that perfect image worth to you? Immensely valuable, right? So you don’t want to compromise by limiting your budget.

You must understand that the results will depend on the input, in this case, your budget.

A logo design that costs $150 will result in a basic design.

Be realistic and set a budget of anywhere from $2,000 to $10,000 if you want a logo that can transform your brand and put you on the pedestal of growth.

Chasing perfection

There’s a time when you must think beyond the logo design process and think from the perspective of your target audience.

Your logo is about you but it’s not for you. It’s for your audience. So instead of taking months on end, nit-picking each aspect of the design, trust the process and the designer’s experience.

Going in circles could waste a lot of precious time. And that’s something no business can afford.

Contact Magenta Design

Here at Magenta Design, our focus is always to ensure our clients get what they want. That’s why we offer unlimited revisions for all our logo design projects in Toronto. However, if you are not sure what you want, trust us to deliver stellar results for your brand.

We understand that choosing the right logo can be a daunting decision. With years of experience in advertising, we know what works. With a proven track record, we can help create a logo that works for your business. Talk to us today!