Customer experiences with great web design

In this digital world, no business can survive without a successful online presence and a stellar website. A good digital strategy is the sum of several different parts. However, customer experience is a crucial aspect.

The moment visitors land on your site, the first thing they take note of is your website’s design. Every aspect of your website is critical to customer experience. A well-designed website can have a big impact on your sales and brand identity.

In this post, our web designers from Toronto explain how to create great customer experiences with stellar website design.

Begin with an engaging homepage

You have less than 8 seconds to impress your visitors and you must do it quickly before they decide to leave your site. Work with experienced web designers in Toronto to create an engaging homepage.

This means that, in 8 seconds, you must show them how you can solve their pain points.

Here are some tips:

• Write a compelling headline. Keep it short and simple.
• Write a sub-headline that briefly describes what you do. Show them how you can help them. Highly your unique selling point.
• Write clear calls to action to help your visitors take favourable action.
• Showcase social proof. Include customer reviews, testimonials and case studies.
• Awards and recognition and client success stories are also a great idea.

Help visitors find what they are looking for

As important it is to have an attractive design, it is equally important to ensure your website is user friendly and easy to navigate.

When your visitors can find what they need easily, they are more likely to stay on your website for longer.

Here are some useful tips:

• Ensure your navigation is clear, easy, effortless and intuitive.
• Organize your content.
• Arrange your content so it’s easy for readers to skim.
• Your primary message, headlines, product descriptions and CTAs must be easily visible and even easier to read.

Website speed and accessibility

More and more people are using their smartphones and tablets to access the internet. Your website should not only be mobile-friendly but it must be mobile-first. If your website doesn’t provide a good experience on mobile devices, you are losing a good chunk of prospective customers.

Equally important is the load speed. If your website takes any more than 5 seconds, your visitors will leave your site in search of another site that can offer a better experience.

Great web design equals great customer experience

Here at Magenta Design, we believe that a website shouldn’t be about you. It should be about your customers. By providing a fantastic experience to your visitors, you show you care for your customers. You seem trustworthy. You seem reliable. And that will pave the way for new business.

Want to offer a great customer experience to your visitors? Contact our web designers in Toronto today to see how we can help you build a stellar website that delivers results for your business. Book your free 30-minute consultation now!