Customer experiences with stellar web design

Your website is a critical tool that can help grow your business. However, just any website won’t do. You need a website that will impress visitors and convert them into paying visitors. You need an aesthetically appealing and user-friendly website that provides the information they’re after and retains them for as long as possible.

Here are some of the things you can do to create a fantastic experience for your visitors. Be sure to hire a reliable web design agency from Toronto.

Begin with a stunning homepage

You have less than 8 seconds to grab your visitors’ attention. You must make the most of these 8 seconds if you want to retain them. Apart from a visually aesthetic design, your homepage must have the following essential elements:

• Clear, simple headline.
• A short sub-headline that briefly describes what you do and your offerings.
• Compelling calls to action.
• Compelling visuals.
• Engaging copy that is focused on how the user will benefit rather than boasting about your brand or business.
• Customer testimonials, ratings and reviews.
• Awards and recognitions.

Make your website easy to use and navigate

If your visitors cannot easily find the information they are looking for, they are sure to leave your website. So aim to provide an effortless navigation that takes your visitors to the information they are after quickly and easily.

If your visitors have to click a bunch of links before they can find the information they need or if they can’t figure out your navigation at all, you’ve already lost them.

As Toronto’s leading web design agency, we can craft a website that maintains the perfect balance between functionality and design.

Create an emotional connection

Leverage emotions to create a stunning connection with your visitors.
It should be clear to your visitors that they are interacting with humans and not just another machine.

Here are some ways to achieve an emotional connection through your website:

• Tell your story. Inspire your readers or create trust by telling the story of your brand.
• Use real pictures. Humans are drawn to fellow humans. So instead of using stock photos, invest in custom photography to take pictures of your team at work.

Mobile-first design

A lot of people today use their smartphones to access internet and make purchases. Not only should your website be mobile-friendly but it should be designed for mobile phones first and then reverse-engineered for desktops.

This ensures your website will provide the best experience to all types of visitors whether they are from mobile or desktop.

Website speed

Equally important is to ensure your website is quick to load. A website that takes a long time to load is likely to put off visitors. Your visitors do not have the patience to wait for your website to load. It must ideally load in less than 3 seconds. If it takes any longer, you can expect your visitors to leave your site sooner than they arrived.

Great web design equals great customer experience

Your website is a powerful tool that can achieve so much for you when done right. So invest in a quality website that can impress your visitors, engage them, retain their interest and convert them into paying customers.

Contact Magenta Design to discuss your web design project. We are results-focused web design agency in Toronto with many years of experience. We can build a stellar website that can achieve the results you seek. Contact us for more information or book a consultation now.