How Does SSL Certificate (HTTPS) Help My Website?

HTTPS or HyperText Transfer Protocol refers to a set of rules for transferring a website from its server to your browser. An SSL certificate makes the transfer of information between the web server and your browser secure by encrypting. This ensures any intruders can’t any information you send or receive.

Having an SSL can help your website in many ways. Here’s how:

Helps with Search Engine Rankings

Google wants to offer the best user experience and does not want to send its users to insecure websites. Due to that, Google’s ranking algorithm inherently favors HTTPS websites.

So if your website isn’t SSL certified, it is likely to be outranked by competing websites that do have SSL certifications.

Improved Security

Did you know that there’s a cyber attack happening every 39 seconds? What’s more, 43% of those are targeting small businesses.

And Google wants to ensure it’s sending its search users to safe and secure websites. With HTTPS, your website is safe from the prying eyes of hackers, keeping users’ data safe.

HTTPS encrypts the data that’s transferred between your web server and the users’ web browser. When users provide personal information on your website, it will be completely safe and secure, which is extremely crucial when it comes to online transactions.

Gain Visitors’ Trust

Websites without HTTPS are labeled as insecure in Google search results and on the Chrome browser. HTTP websites are shown in the Google SERPs with a red triangle with a “Not Secure” label in red. Although this label only signifies that your website does not have SSL, users might not completely understand that and many are likely to feel uneasy seeing that label on a website they’re visiting.

Improved Site Performance

A wonderful side-effect of using HTTPS is that your site benefits from a performance boost. There’s a new technology called HTTP/2, which is a move over and far better than HTTP.

HTTP/2 is the new protocol that browsers can use to connect to web servers. Designed with the evolved, modern web in mind, HTTP/2 speeds up the connection between your web server and the user’s web browser, ensuring a faster page load speed.

Improved Conversions

Although users may not understand the technicality of secure connections, they want a secure experience and inherently trust websites that can keep their personal information secure.

They are more likely to share information on websites marked as secure as compared to sites that are marked as insecure.

Need help making the move to HTTPS? Contact Magenta Web Design today.