Avoid these 4 mistakes when hiring a web design agency
Avoid these 4 mistakes when hiring a web design agency
Your website is an important piece of your digital marketing strategy. That’s why it’s important to find the right web designer near you.
The right web designer in Toronto can help build a mean marketing machine that improves your online presence, impresses visitors and gets customers.
So before you sign the dotted line, make sure you are not making these mistakes when hiring a web design company.
Choosing a Toronto web designer based on price
This is the number one mistake most business owners make.
Many clients come to us after a bad experience. In almost all cases, they choose a Toronto Web designer based on their low price quote.
We get it. As a business, you are looking to save money wherever you can. However, a low price quote generally comes with low quality work.
Look at the value and kind of revenue you can generate by investing in a quality website.
Not getting a Content Management System (CMS)
A Content Management System allows you to make quick updates and edits to your website without the help of a designer or developer. You can add new pages, publish blog posts, add media and do a lot more with a CMS.
Without a CMS, you will have to contact your Toronto web designer (and pay for it) every time you want to make even a minor change.
Most people think that their work is done once a website is live. That’s certainly not the case. In fact, you have a lot of work to do proactively after your website goes live.
At Magenta Design, we build all of our websites on WordPress and other popular CMS platforms.
Not knowing what you want
This seems like a no-brainer, and yet, a lot of businesses don’t know what they are looking to achieve from their website.
Remember that you will be a huge part of the web design process. You will be responsible for a lot of things such as providing the content and images unless agreed upon.
So take the time to understand the purpose of your project. What do you want it to look like? What sort of features do you need?
Providing an in-depth brief to your designer ensures you get the solution you need.
Ignoring SEO
SEO is how people would find your website in the search engines. It’s a source of free traffic.
Your website is as good as invisible if it’s not optimised for your target keywords. If your target audience can’t find you, all your efforts in building a stunning website are in vain.
That’s why it’s important to choose a web design agency that knows how SEO works. They should be able to plan and implement a solid SEO strategy. In fact, SEO should be an integral part of their web design process.
Without SEO, you are only building an empty website that won’t lead you anywhere. Without a presence in the search engines, you won’t receive any traffic, and without traffic, you can’t expect to convert anyone into customers.
Wrapping up
We hope, with these tips, you can avoid costly mistakes that many business owners have made in the past. If you are looking for a quality website that can help grow your business, contact Magenta Design today.
