Today, I’m going to share with the best ads of 2019! I’ve always been fascinated by ads. Some ads move you, some jolt you while some stay with you for long. I’ve always wondered what made some ads tick while some were simply forgotten.
Having worked at one of Canada’s top ad agencies for 6 years, serving clients like IKEA, Microsoft and Best Buy, I’ve had the privilege of getting an insider’s view of how the world of marketing and advertising works.
My job was to come up with 20 to 30 new ideas every day for each of the clients I was responsible for.
One TV commercial is the result of 100+ of ideas and 100+ scripts that are narrowed down to three solid ideas. Each of these scripts undergoes 10 to 15 revisions. That’s hundreds of hours of brainstorming, editing and re-editing at the script stage alone.
In simple words, a lot of work goes in the making of an ad.
If your work is good, you will be recognized at the Cannes Lion Advertising Festival in France.
Cannes Lion is the Oscar of advertising. In 2008, I was lucky enough to be invited to attend this festival. There, you get to rub shoulders with the top creative directors, art directors and copywriters of the world.
Every year, one ad from each category receives the Grand Prix, the highest recognition one can hope for.
If you want to get creative and think outside the box, take a look at the ads below. These are the best of the best. If you are itching to get a sneak peek into what’s considered the best in the marketing world today, take a good look at these ads.
Often, a good ad is more than just an ad. It inspires a moment. For example, take a look at IKEA’s ThisAbles campaign. Through smart design, they solved a big problem for people with disabilities – accessing regular furniture like everyone else.
Lastly, let me let you in on a secret. The best designers, art directors and copywriters of the world all study these Grand Prix ads every year religiously.
It’s their Holy Bible of advertising.
Because, all it takes is a spark to create the next breakthrough idea.
So let’s take a look at some of this year’s Grand Prix winners from the Cannes Lions International Festival of Creativity:
The Whopper Detour | Burger King | Titanium Lions
https://www.youtube.com/watch?v=CDhC6LsAJgM
Dream Crazy | Nike | Outdoor Lions
https://www.youtube.com/watch?v=-grjIUWKoBA&feature=youtu.be
The Last Ever Issue | Gazeta.pl | Glass: The Lion For Change
https://www.youtube.com/watch?v=VBoW8JSt0-8
The Lion’s Share | Mars | Sustainable Development Goals Lions
https://www.youtube.com/watch?v=r0pPKs9zdNY&feature=youtu.be
See Sound | Wavio | Innovation Lions
https://www.youtube.com/watch?v=id83SDL3rrA
ThisAbles | Ikea | Health & Wellness Lions
https://www.youtube.com/watch?v=a0PA_VpLlDw
Breath of Life | GSK | Pharma Lions
https://www.youtube.com/watch?v=stlK7uTezgw
Creatability | Google | Design Lions
https://www.youtube.com/watch?v=c5-bHJqtQS0&feature=youtu.be
Blank Newspaper| An-Nahar | Print & Publishing Lions
https://www.youtube.com/watch?v=Xev_iG6AB4c
The Truth Is Worth It | The New York Times | Film Craft Lions
https://www.youtube.com/watch?v=PZJdKuTRN5E
AdDress the Future | Carlings | Digital Craft Lions
https://www.youtube.com/watch?v=I-tQEpSEjCQ
Just Do It: HQ at the Church | Nike | Industry Craft Lions
https://www.youtube.com/watch?v=OcPMxwqV8BQ
5B | Johnson & Johnson | Entertainment Lions
https://www.youtube.com/watch?v=sMu2PeGqrEg
This is America | Childish Gambion | Entertainment Lions for Music
https://www.youtube.com/watch?t=0s&v=VYOjWnS4cMY
Dream Crazy | Nike | Entertainment Lions for Sport
https://www.youtube.com/watch?v=-grjIUWKoBA&feature=youtu.be
Go Back to Africa | Black & Abroad | Creative Data Lions
https://www.youtube.com/watch?v=PoyutLAPUbQ
The EVA Initiative | Volvo | Creative Strategy Lions
https://www.youtube.com/watch?v=M47fd7MMMds
Keeping Fortnite Fresh | Wendy’s | Social & Influencer Lions
https://www.youtube.com/watch?v=Wp8THyv0KGg
The Whopper Detour | Burger King | Mobile Lions
https://www.youtube.com/watch?v=CDhC6LsAJgM
Westworld: The Maze | HBO | Radio & Audio Lions
https://www.youtube.com/watch?v=sULZlgVGV4Y
Black Supermarket | Carrefour | Creative Effectiveness Lions
https://www.youtube.com/watch?v=a3Kg14LS3Lo
Do Black-The Carbon Limit Credit Card | Doconomy | Creative eCommerce Lions
https://www.youtube.com/watch?v=Ug5k1j5CfM8
Wrap Up
These ads are essentially the winners among the winners. Although there are several winners under each category, one takes the cake. And this list represents only the cherry-picked winners (the winners among winners). The other winners are equally good. Take a look at the entire list of winners here.
We hope these ads inspire your creativity and put you on track to creating a highly effective marketing campaign for your business.
And if you need help improving your online presence, Magenta Design is just a call away.
Book your free 30-minute consultation here or call 905 882 3145 to speak to one of our digital specialists.
